Ready to build a premium brand that commands premium prices?
I’ll help you clarify your offerings, hone your messaging, and create a scroll-stopping brand that makes it easy for you to attract your dream clients and sell your services with confidence.
And the best part? I have a dialed-in process that allows me to deliver your irresistible new brand and Squarespace website in a matter of days, instead of weeks or months.
Start with a Fit Call
We’ll jump on a 15-minute call to discuss what you do and what your goals are. I’ll share an overview of my process and give you an opportunity to ask me any burning questions you may have.
If it’s a great fit and we both want to move forward, the next step is to book a Branding Roadmap.
Step No. 1
Step No. 2
The Branding Roadmap
Before we dive into design, the Branding Roadmap provides a clear, actionable plan to help you reach your goals and communicate the real impact you deliver.
We start with a 90-minute interview where we explore your goals, story, audience, challenges, and the transformation you create for your clients. From there, I turn everything we discuss into a written brief: an organized, strategic roadmap that defines your positioning, messaging, brand voice, and visual direction in a cohesive and easy-to-understand format.
The Branding Roadmap can stand alone as a powerful action plan, or it can be the first step toward a full Brand Build. Your Roadmap investment is applied to any package if you decide to move forward.
Investment: $975
Includes a 90-minute interview, detailed written brief, and a recommended website sitemap. Branding packages start at $10,000.
Step No. 3
The Brand Build
The Brand Build is where I take the strategy and direction we establish in the Branding Roadmap and design a standout brand and website that gets you noticed. Every package includes copywriting because a beautiful brand only works if the messaging does too.
Your Branding Roadmap investment is applied to any package. The packages below are examples of what each package could include. Exact deliverables will be determined during your Branding Roadmap. Branding packages start at $10,000.
Have questions or unsure if this is for you? Book a Fit Call here.
Launch Package
A polished brand and small website designed to help you show up professionally and sell your services with confidence.
Best for: Early-stage service businesses or anyone who wants a cohesive brand and a small, high-impact website, without all the bells and whistles.
Requires: 3 days of your time.
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Details depend on your goals and are defined during the Branding Roadmap, but this package typically includes:
An elegant, type-based logo (no icon)
A full brand identity, including refined color palette & typography system
A small, fully custom Squarespace website
Brand messaging & all website copy
Basic SEO
Brand guidelines with color palette and fonts
Growth Package
An elevated brand and full website, plus the essential branded materials you need to show up consistently across your most important touchpoints.
This is my most popular package because it fulfills the needs of most service providers I work with.
Best for: Established businesses or early-stage founders who want to show up consistently everywhere, without spending time creating materials themselves.
Requires: 3 days of your time.
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Final deliverables depend on your goals and are defined during the Branding Roadmap, but this package COULD include:
An elegant font-based logo, plus an exploration of a mark/icon
A full brand identity, including refined color palette & typography system
A fully custom, multi-page Squarespace website
Brand messaging & all website copy
A LinkedIn profile banner
An email newsletter header
A proposal template
A one-pager
Basic SEO
Brand guidelines with color palette and fonts
Authority Package
A fully branded presence across every touchpoint. Ideal for founders who pitch, present, and market at a higher level, and who are ready to show up as leaders in their field.
Best for: Established businesses and fractional leaders who want a top-to-bottom branded suite that allows them to show up clearly, consistently, and confidently everywhere their business lives.
Requires: 3 to 5 days of your time.
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Exact deliverables depend on your goals and are defined in the Branding Roadmap, but this package COULD include:
An elegant font-based logo, plus an exploration of a mark/icon
A full brand identity, including refined color palette & typography system
A larger website (could include a long-form sales page or multiple case studies)
Brand messaging & all website copy
Any sales and marketing materials included in the Growth Package
Pitch deck or presentation template
Social media templates
Any other branded print or digital materials you need
Basic SEO
Brand guidelines with color palette and fonts
“Working with Caitlin was one of the best investments I’ve made in my business. Several clients have told me that my website was a deciding factor in choosing to work with me. ”