Let’s build something you’re proud of.
Your hard-won expertise deserves a brand that makes people stop and pay attention.
Whether you’ve outgrown the brand you built when you were just figuring things out, or you’re launching for the first time and want to do it right, you’re ready for a brand that works as hard as you do.
I want that for you too.
I’ll build you a complete brand and Squarespace website that attracts the clients you most want, justifies higher rates, and positions you for the next level of your business.
And the best part? I’ll deliver it in a matter of days, not weeks or months.
Start with a Fit Call
We’ll jump on a 15-minute call to discuss what you do and what your goals are. I’ll share an overview of my process and give you an opportunity to ask me any burning questions you may have.
If it’s a great fit and we both want to move forward, the next step is to book a Branding Roadmap.
Step No. 1
Step No. 2
The Branding Roadmap
Before we touch design or copy, we get clear on the foundation: who you are, who you’re for, and what makes you the obvious choice for the clients you most want.
In a 90-minute conversation, we nail your positioning, messaging, and brand voice. Then I turn everything we discuss into a written brief you can actually use — a clear reference point for everything that comes next, whether that’s a full Brand Build or just finally knowing how to talk about your work.
The Branding Roadmap can stand alone. Or the $975 investment applies toward any branding package if you decide to move forward.
Investment: $975
Includes a detailed written brief and recommended website sitemap.
Step No. 3
The Brand Build
The Brand Build is where I take the strategy and direction we establish in the Branding Roadmap and design and design a brand and website that positions you as the obvious choice. Every package includes copywriting because a beautiful brand only works if the messaging does too.
Below are examples of what each package could include. Exact deliverables will be determined during your Branding Roadmap.
Have questions or unsure if this is for you? Book a Fit Call here.
Launch Package
A polished brand and small website designed to help you show up professionally and sell your services with confidence.
Best for: Early-stage service businesses or anyone who wants a cohesive brand and a small, high-impact website, without all the bells and whistles.
Requires: 3 days of your time.
-
Details depend on your goals and are defined during the Branding Roadmap, but this package typically includes:
An elegant, type-based logo (no icon)
A full brand identity, including refined color palette & typography system
A small, fully custom Squarespace website
Brand messaging & all website copy
Basic SEO
Brand guidelines with color palette and fonts
Growth Package
An elevated brand and full website, plus the essential branded materials you need to show up consistently across your most important touchpoints.
This is my most popular package because it fulfills the needs of most service providers I work with.
Best for: Established businesses or early-stage founders who want to show up consistently everywhere, without spending time creating materials themselves.
Requires: 3 days of your time.
-
Final deliverables depend on your goals and are defined during the Branding Roadmap, but this package COULD include:
An elegant font-based logo, plus an exploration of a mark/icon
A full brand identity, including refined color palette & typography system
A fully custom, multi-page Squarespace website
Brand messaging & all website copy
A LinkedIn profile banner
An email newsletter header
A proposal template
A one-pager
Basic SEO
Brand guidelines with color palette and fonts
Authority Package
A fully branded presence across every touchpoint. Ideal for founders who pitch, present, and market at a higher level, and who are ready to show up as leaders in their field.
Best for: Established businesses and fractional leaders who want a top-to-bottom branded suite that allows them to show up clearly, consistently, and confidently everywhere their business lives.
Requires: 3 to 5 days of your time.
-
Exact deliverables depend on your goals and are defined in the Branding Roadmap, but this package COULD include:
An elegant font-based logo, plus an exploration of a mark/icon
A full brand identity, including refined color palette & typography system
A larger website (could include a long-form sales page or multiple case studies)
Brand messaging & all website copy
Any sales and marketing materials included in the Growth Package
Pitch deck or presentation template
Social media templates
Any other branded print or digital materials you need
Basic SEO
Brand guidelines with color palette and fonts
“Working with Caitlin was one of the best investments I’ve made in my business. Several clients have told me that my website was a deciding factor in choosing to work with me. ”