Good News If You’re Worried About AI
I couldn’t be more bored by the Great Em Dash Debate.
First of all, I love an em dash. I use them all the time — even in text messages.
Second, who cares if someone wrote a piece of content using AI or not? There have been good and bad writers forever. And are we pretending there are people who never use AI now?
There are good writers using AI and creating compelling content you love. And there are bad writers not using AI who just don’t have anything new to say. You don’t need to worry about the em dash. It’s irrelevant.
But this gets at a more important question — who is going to come out okay in this AI revolution?
Who is going to thrive and who is going to become irrelevant?
The experience advantage
We should all be worried about AI coming for our jobs. BUT Anthropic’s co-founder says there’s one thing it can’t easily replace.
On the Ezra Klein Show, Jack Clark, co-founder of Anthropic, the company behind Claude, talked about how as AI gets more powerful, everyone’s becoming a manager.
Anthropic estimates AI could replace 50 percent of entry-level white collar jobs within a couple of years (we won’t get into how we’re going to get senior-level experts without entry-level learning positions).
But Clark believes what will take the longest to replace is “good taste and intuition about what to do next.”
“What we need are people with tons of experience,” he said.
Taste and intuition come from experience. And that’s hard to fake.
Make it visible
The problem is, experience and expertise only matter if people can see it.
Average won’t cut it anymore. The task for those of us who want to stay relevant isn’t just to have expertise. It’s to signal that we’re exceptional.
A kickass website is one of the most powerful ways to do that.
And guess what’s not exceptional? A Squarespace template.
Templates are built for the masses. And most of them aren’t even designed with service providers in mind. They’re built around big, beautiful imagery, which works great if you’re selling products or if you’re a wedding photographer.
But you’re selling your expertise. Your words need to do the heavy lifting. And when you’re a specialized service provider with a unique approach, those pre-built structures rarely match what you actually need to communicate.
So you end up looking like everyone else in your industry. With copy that sounds like it could belong to anyone. And that’s not the vibe we want.
You’re not average. You’ve built real expertise over years. You just need a website that shows it.
When I design a website, I start with the copy. Then I build from a blank page in Squarespace. Every section is designed around what you need to communicate, not what a template assumes you’ll say.
The result is a site that feels intentional and elevated — one that makes visitors think, “She knows what she’s doing. I want to work with her.”
If your website isn’t making a strong case for you, let’s chat.
Goodies Just For You
WHAT I’M THINKING ABOUT: I’m late to the Heated Rivalry club, but now I’m a proud, enthusiastic member. It took me a little while to get through it because I got a little bogged down in episodes 2 and 4. Forgive me — I didn’t know what was coming in episode 5. Episode 5 has two of my favorite scenes ever on television (two other faves: 1) the elevator scene at the end of Season 2 of the Good Wife and 2) the scene with the sexy priest officiating the wedding in Fleabag. Can you tell I’m a romantic?!). And THEN after I finished the series, I spent all weekend watching a gazillion videos of other people watching the end of episode 5 and fully bawling. Omg. Throughout the series, I was so moved by the tenderness underneath the machismo. And Kip’s sweet dad. And Shane’s parents at the end! So moving. And THEN is there anything cuter than all the Connor and Hudson content out there?! If you love Connor and Hudson as much as you love Ilya and Shane, this is for you.
WHAT I’M MAKING: Tonight I’m making one of my favorites — Ginger Lime Chicken. It’s easy. It’s delicious. What more could you want?!
WHO I’M ADMIRING: I had a really exciting call recently with Olivia Yates, co-founder (with Makena Finger Zanini) of Human First Accelerator. They also run a full-service business support company called The Boutique COO, but they realized they make the most impact when they’re truly embedded in a company. So they launched Human First Accelerator, where they work with a select number of businesses on a pure profit-share model. They only get paid when they help you make more money. Businesses in the program have grown anywhere from 4 to 20x. No up-front fees, no risk. Honestly, for the right business, it kinda sounds like a no-brainer. Check them out.
