Have you outgrown your brand?

Do you ever look at your website and think, "This doesn't feel like me anymore"?

I recently worked with an accomplished coach and consultant who had this exact problem. She had a thriving practice, years of valuable content, and hard-earned SEO rankings she couldn't lose.

But in our first call, she said she wasn’t the same person anymore that she was when she first created her website.

Sometimes success requires change.

Her problem wasn't lack of success. It was that her brand lacked the clarity and sophistication to reflect her true level of expertise.

She'd outgrown her brand. It happens.

Through my Branding Roadmap process, we got crystal clear on who she serves and how to showcase her expertise properly. We didn’t do surface-level aesthetic or design tweaks. We started from scratch with her messaging and created entirely new visuals and copy that genuinely reflect the high caliber of her work.

After our three-day intensive, she could see herself in a completely new light. She finally had a brand and website that matched the depth of her expertise.

After I redesigned her proposal template in addition to her brand and website, she jokingly said, “The proposals are so gorgeous. I feel like I can now charge more.” She’s right. She can.

Want to charge more too?

That's the real magic of strategic design. When done right, a new brand and website become the visual foundation for communicating your value with absolute confidence. It can even transform how you see yourself.

I'm curious—do you feel like your brand is growing with you? Or has your expertise evolved beyond your current brand?

Goodies Just For You

WHAT I'M THINKING ABOUT: Ezra Klein's latest podcast episode on the purpose of education was certainly topical for my household right now. Nothing was solved in the hour, but it was interesting to hear two great minds grapple with the question.

WHAT I'M COOKING: Sheet Pan Garlic-Parmesan Chicken Tenders. This is a fan favorite for kids and grown-ups alike. Quick and easy. Baked, not fried. Super yummy.

WHO I'M ADMIRING: Cristal Wallin of Cristal Veronica Photography is a super talented Wedding and Lifestyle Photographer for LGBTQ & BIPOC Folks. Her work is GORGEOUS and she's just a lovely person to be around. I know she'd be an incredible addition to any wedding. And not for nothing, her branding is seriously on point. Check her out!