Why your website isn’t converting
Most web designers don't write your copy for you.
But it takes more than great design to convince potential clients that you’re the expert they should hire.
A professional website is a big investment. And great copy is the differentiating factor between just another pretty website and one that converts.
Writing copy is hard.
You know what you do and who you serve. But when it comes time to put it into words, everything sounds either too vague or too complicated. Maybe you’ve tried AI, but the copy feels stiff and you can spot those AI tells a mile away. If you can see them, your ideal clients probably can too. And you don’t know the right prompts to make it sound like you’re actually talking to them. Or maybe you’re staring at long paragraphs, knowing it’s too many words, but having no idea how to make it punchier without losing the meaning. And there’s nothing more frustrating than trying to squeeze your words into a pre-designed template.
You know that prospects are scrolling past because nothing makes them think, “Yes, this is exactly what I’m looking for.”
What’s Possible
A client emailed me recently with this update:
"A prospective client told me she was reading my website and all the language really spoke to her and she was thinking 'yes, girl!'"
That’s what happens when copy isn’t treated as an add-on or afterthought.
When the words and visuals are built together from the start:
Your website finally sounds like you, because someone actually took the time to listen and capture your voice
Sales calls feel easier because prospects already understand your value
Referrals convert faster
And you can raise your prices with confidence as the right clients start reaching out
How I Work
All my branding packages include copywriting because the words need to be right if you want your website to actually sell for you.
We start with a 90-minute Branding Roadmap where we get crystal clear on your positioning, your audience, and what actually sets you apart.
From there, I write the copy and design the website together, making sure every word speaks directly to your ideal client.
You get a website that looks elevated AND sounds like you. And when your ideal client lands on your site, they think, "She gets it. I need to work with her."
What I’m Thinking About
This is old news, but I finally just finished season 3 of the Diplomat. I find the plot mostly silly, frothy and far-fetched. But I think the gender and relationship politics are compelling and sometimes poignant. And of course I’ve always loved Keri Russell. And her hair. And now why is it news that she hasn’t had plastic surgery and has a few wrinkles?! Ugh. Felicity forever.
