Struggling with your website copy?
Have you ever written your own website copy? How did that go for you?
For most people, it’s an exercise in frustration. And most web designers aren’t much help.
Copy? Not my job. So the copy gets passed around like a hot potato. Everyone’s problem, but nobody’s responsibility.
I do things differently. I write all the copy for the websites I design.
Because I know that it takes more than great design to convince potential clients that you’re the expert they should hire.
Writing copy is hard.
You know what you do and who you serve. But when it comes time to put it into words, everything sounds either too vague, too complicated, or too AI-generated.
You can spot those AI tells a mile away, which means your potential clients can too.
Or maybe you’re staring at long paragraphs, knowing it’s too many words, but having no idea how to make it punchier without losing the meaning.
And there’s nothing more frustrating than trying to squeeze your words into a pre-designed template.
You know that prospective clients are scrolling right past you because nothing on your site is making them think, “Yes, this is exactly what I’m looking for.”
What’s Possible
A client recently wrote me:
“Several clients have told me that my website was a deciding factor in choosing to work with me. They say it conveys trust, professionalism, and warmth all at once.”
That’s what happens when copy isn’t treated as an add-on or afterthought.
When the words and visuals are built together from the start:
Your website finally sounds like you, because someone actually took the time to listen and capture your voice
Sales calls feel easier because prospects already understand your value
Referrals convert faster
And you can raise your prices with confidence as the right clients start reaching out
How I Work
All my branding packages include copywriting because the words need to be right if you want your website to actually sell for you.
We start with a 90-minute Branding Roadmap where we get crystal clear on your positioning, your audience, and what actually sets you apart.
From there, I write the copy and design the website together, making sure every word speaks directly to your ideal client.
You get a website that looks elevated AND sounds like you. And when the right person lands on your site, they think, "She gets it. I need to work with her."
Goodies Just For You
WHAT I’M THINKING ABOUT: David Sedaris's conversation with Jon Lovett on Sunday’s Pod Save America. I really enjoyed interesting to listen to two (very funny) gay men of different generations chat about things like changing language and labels, relationships, Sedaris’s Trump-supporting dad, and what getting bitten by a dog taught Sedaris about liberals.
WHAT I’M BAKING: This summer salad — Halloumi with corn, cherry tomatoes and basil — is one of my favorites. It’s perfect as written, but you could also add arugula for some greens. And chicken or chickpeas for more protein.
WHO I’M ADMIRING: Ever wondered how you could use PR to boost the profile of your business? You should meet Jennifer Oliva — a media relations pro and former network news producer who spent 25+ years producing for TODAY, NBC, Fox News, Bloomberg, and more. Jen told me that 94% of AI search results are pulled from earned media. So PR isn’t just about someone seeing you in Forbes or adding press logos to your homepage (although those things are great). It also impacts how or whether you show up when someone asks ChatGPT who to hire. If you want to be the go-to expert in your field, Jen can make that happen. Check her out.
